{"id":848,"date":"2022-05-22T11:27:56","date_gmt":"2022-05-22T03:27:56","guid":{"rendered":"https:\/\/gqq.gfl.temporary.site\/website_23b9925e\/?p=848"},"modified":"2022-05-22T11:28:11","modified_gmt":"2022-05-22T03:28:11","slug":"avons-pride-initiative-wins-bronze-in-regional-pr-tilt","status":"publish","type":"post","link":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/?p=848","title":{"rendered":"Avon\u2019s Pride initiative wins bronze in regional PR tilt"},"content":{"rendered":"

\"\"<\/p>\n

For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country\u2019s first gender-neutral underwear\u2014and it\u2019s a win for everybody.<\/p>\n

Avon\u2019s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion & Apparel during the 2022 Marketing-Interactive PR Awards\u2014 recognizing outstanding campaigns in the PR and Communications industry across Southeast Asia, South Asia and ANZ regions.<\/p>\n

 <\/p>\n

The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand\u2019s Intimate Apparel innovation segment by over 468% versus the prior year\u2014just a peek of what can be achieved when advocacy meets tangible development.<\/p>\n

 <\/p>\n

For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit www.avon.ph.For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country\u2019s first gender-neutral underwear\u2014and it\u2019s a win for everybody.<\/p>\n

 <\/p>\n

Avon\u2019s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion & Apparel during the 2022 Marketing-Interactive PR Awards\u2014 recognizing outstanding campaigns in the PR and Communications industry across Southeast Asia, South Asia and ANZ regions.<\/p>\n

 <\/p>\n

The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand\u2019s Intimate Apparel innovation segment by over 468% versus the prior year\u2014just a peek of what can be achieved when advocacy meets tangible development.<\/p>\n

 <\/p>\n

For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit www.avon.ph.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country\u2019s first gender-neutral underwear\u2014and it\u2019s a win for everybody. Avon\u2019s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating […]<\/p>\n","protected":false},"author":3,"featured_media":851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events"],"pageone_source":{"pageone_source":"","author_name":"sipandblog.com"},"_pageone_source":"","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=848"}],"version-history":[{"count":0,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/851"}],"wp:attachment":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}