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\nLUCBAN, QUEZON \u2013 The Philippines’ most vibrant harvest festival is set to become even more flavorful as the Lucban Local Government Unit (LGU) and URC Flour officially sign a Memorandum of Agreement to bring the SUGOD BAKERY campaign to this year\u2019s Pahiyas. Led by Mayor Augustin \u201cTenten\u201d Villaverde and URC Flour the partnership marks a powerful commitment to boosting local livelihoods while celebrating the town’s rich cultural heritage.<\/p>\n
Aligned with the theme “Keeping the Color, Keeping the Vibes, Keeping the Tradition, KIPING PAHIYAS,” the Sugod Bakery movement transforms the festival grounds into a high-energy hub of innovation. On May 11 and 12 at Patio Rizal, renowned \u201cChef Jac [JB1] Laudico\u201d will lead exclusive baking demonstrations, giving local artisans and visitors a front-row seat to professional techniques and premium pastry sessions. “We are grateful to URC Flour for partnering with Lucban as we celebrate our annual Pahiyas Festival,” said Mayor Augustin \u201cTenten\u201d Villaverde. “Their support for our local bakery industry is invaluable. By bringing the Sugod Bakery campaign here, they are not just adding to the festivities; they are providing our bakers with the tools and inspiration they need to sustain their craft and improve their livelihoods.”<\/p>\n “Our commitment goes beyond providing high-quality flour; we are here to support every local baker in their journey toward success,\u201d said Naida Ebora, URC Flour Commercial Director. \u201cThrough Sugod Bakery, we aim to equip them with up-to-date knowledge and practical techniques to help grow their businesses and remain competitive. We are honored to be part of the Pahiyas tradition and to support Lucban\u2019s baking community in reaching new heights,\u201d shared URC Flour Curious to find out what happening now? Read this!<\/p>\n","protected":false},"author":3,"featured_media":5123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[328,40,244],"class_list":["post-5119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","tag-philippine-events","tag-sip-and-blog","tag-urc"],"pageone_source":{"pageone_source":"URC","author_name":"sipandblog.com"},"_pageone_source":"URC","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/5119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5119"}],"version-history":[{"count":0,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/5119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/5123"}],"wp:attachment":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMayor Villaverde expressed deep appreciation for the collaboration, emphasizing its impact on the grassroots economy.<\/p>\n![\"\"](\"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/wp-content\/uploads\/2026\/05\/FB_IMG_1778223335079.jpg\")
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\nBeyond the excitement of the live demos, the campaign offers lasting value through professional upskilling. \u201cLucbanin\u201d bakers and bakeshop owners will gain direct access to essential business mentorship, covering food safety, cost management, and marketing strategies. This initiative is designed to help neighborhood bakeries evolve into high-performance businesses, using URC Flour\u2019s premium products as a catalyst for sustainable growth.<\/p>\n
\nBy blending the festive energy of Pahiyas with technical expertise, URC Flour and the Lucban LGU are ensuring that the town\u2019s unique bread culture continues to thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"