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<\/p>\nManila, Philippines \u2014 Global home appliance brand Haier welcomed the new year by bringing the spirit of world-class football to Filipino audiences, as a New Year television commercial featuring stars of Paris Saint-Germain (PSG) was showcased on a prominent EDSA billboard in Metro Manila.<\/p>\n
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The local activation forms part of Haier\u2019s global campaign with PSG, which saw landmark outdoor screens light up across major cities worldwide on December 31, 2025. The campaign highlights the shared values of excellence, innovation, and leadership that define both Haier and one of football\u2019s most successful clubs.<\/p>\n
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Haier became an Official Partner of Paris Saint-Germain in September 2025 through a multi-year agreement running until 2028. The partnership aims to integrate football passion into everyday life by connecting PSG\u2019s champion mindset with Haier\u2019s smart home technologies and user-centric innovations.<\/p>\n
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The New Year TVC, now visible to thousands of daily commuters along EDSA, features PSG players delivering a festive greeting while reinforcing a champion spirit that resonates with Filipino fans, as global football continues to grow in popularity in the Philippines.<\/p>\n
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Driven by the same pursuit of excellence seen on the pitch, Haier designs its products around people\u2014powered by technology and proven in daily use. This philosophy is supported by Haier\u2019s global localization strategy, ensuring solutions are tailored to the needs and lifestyles of consumers in different markets, including the Philippines.<\/p>\n
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Through high-impact outdoor placements, digital campaigns, and global sports partnerships, Haier continues to strengthen emotional connections with consumers worldwide. As 2026 begins, Haier remains committed to delivering champion experiences through innovation, technology, and shared values\u2014bringing global inspiration closer to Filipino homes.<\/p>\n
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Building on its presence in the Philippines, Haier\u2019s New Year activation brings global football excitement closer to Filipino fans. By lighting up a key EDSA billboard, the brand connects world-class innovation with everyday life, reaching commuters and households alike.<\/p>\n
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The activation highlights Haier\u2019s commitment to smart, user-focused solutions that make modern living easier and more enjoyable. From energy-efficient appliances to connected home technologies, Haier continues to design products that fit seamlessly into Filipino lifestyles.<\/p>\n
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With football growing in popularity in the Philippines, Haier\u2019s partnership with Paris Saint-Germain inspires teamwork, passion, and excellence\u2014values that the brand brings to homes across the country as 2026 kicks off.<\/p>\n","protected":false},"excerpt":{"rendered":"
Excitement awaits in my latest story!<\/p>\n","protected":false},"author":3,"featured_media":5066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,14],"tags":[289,83,45,40],"class_list":["post-5062","post","type-post","status-publish","format-standard","has-post-thumbnail","category-special-feature","category-stories","tag-haier","tag-manila-blogger","tag-news","tag-sip-and-blog"],"pageone_source":{"pageone_source":"Haier","author_name":"sipandblog.com"},"_pageone_source":"Haier","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/5062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5062"}],"version-history":[{"count":0,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/posts\/5062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=\/wp\/v2\/media\/5066"}],"wp:attachment":[{"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}