{"id":2630,"date":"2023-11-14T16:56:21","date_gmt":"2023-11-14T08:56:21","guid":{"rendered":"https:\/\/gqq.gfl.temporary.site\/website_23b9925e\/dot-eyes-to-push-initiatives-for-human-capital-development\/"},"modified":"2023-11-14T16:56:21","modified_gmt":"2023-11-14T08:56:21","slug":"dot-eyes-to-push-initiatives-for-human-capital-development","status":"publish","type":"post","link":"https:\/\/energetic-pink-donkey.109-123-235-239.cpanel.site\/?p=2630","title":{"rendered":"DOT Eyes To Push Initiatives For Human Capital Development"},"content":{"rendered":"

The Department of Tourism (DOT) will do its part to help hotels uplift the standards of the Philippine hospitality industry.<\/p>\n

In her message at the recent Hotels Sales and Marketing Association (HSMA)-led 9th Virtus Awards, DOT Secretary Christina Frasco said the government will double efforts to support human capital development through upskilling and programs such as the Filipino Brand of Service Excellence.<\/p>\n

Frasco said the DOT has so far trained 100,000 Filipino workers under the initiative, “ensuring continued upliftment of quality tourism services\u201d for domestic and foreign tourists.<\/p>\n

Meanwhile, she recognized the winners of the Virtus Awards and HSMA’s efforts in honoring excellence and dedication to propel the Philippine hospitality industry.<\/p>\n

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9th Virtus Awards winners with Virtus Awards chair Rose Libongco (left)<\/p>\n

In a ceremony on Nov. 9, HSMA named the sector\u2019s outstanding sales and marketing leaders for the year 2023, including a campaign that successfully capitalized on the pandemic-borne \u201crevenge travel.\u201d<\/p>\n

“The Virtus Awards continues to be a unique platform for hotel sales and marketing professionals to share their remarkable stories of setting game-changing standards in service that positively transform the hospitality landscape,\u201d Frasco said.<\/p>\n

\u201cThese stories embody the spirit of our nation’s hospitality, offering visitors an unforgettable Philippine experience that gives them more reasons to love the Philippines,” she added.<\/p>\n

Virtus Awards is one of the most coveted awards in the hospitality industry, pushing sales and marketing executives to innovate and initiate campaigns that would help transform the sector.<\/p>\n

This year\u2019s theme is \u201cBeyond the Bottom Line,\u201d which urges hospitality groups and people to be responsive to \u201cshifting preferences and flexible to future scenarios.”<\/p>\n

\u201cAs hotels continue to evolve how they do business amid rapidly changing guest behaviors, preferences and expectations, hoteliers are incessantly faced with figuring out how to put guest satisfaction first while juggling operational challenges, budget and labor shortages,\u201d HSMA chair Margarita Munsayac said.<\/p>\n

\u201cWith guest experience at the heart of hospitality, going beyond the bottom line develops a mindset of consistent level of excellence that underscores a commitment of not merely meeting guest expectations but exceeding them, and of cultivating long-lasting, meaningful relationships with guests who return time and again,\u201d she added.<\/p>\n

The following net the four recognitions:<\/p>\n